Customer Relationship Management (CRM) is the crucial instrument for acquisition and retention.
Consequently CRM includes a wide range of functions such as campaigns, calculations, offer and contract management.
Through the forming of key performance indicators the performance of the distribution is evaluated. CRM is the essential element of every company.
Best Practice CRM Processes
Best Practice Concepts
CRM for B2B
CRM for B2C
Sales Manangement – key figure